TWL and KONI: A partnership that fits perfectly

    4/7/2022

    KONI becomes the new partner of the Tourenwagen Legenden, touring car legends. For 90 years, KONI has been providing its customers with shock absorbers that ensure a comfortable, safe and sustainable driving experience in every vehicle and on every terrain.
      
    “We are delighted with the partnership with TWL and the touring car legends. This event suits us perfectly. Thanks to the expansion of the series to include the classic and revival classes, KONI can support the motorsport passion of even more touring car fans. The partnership allows us to target an audience that is passionate about driving and passionate about cars. That's what we represent as a brand and what our product stands for,” says Tim de Graaf, KONI's Marketing Communications Manager.
     
    Jörg Hatscher, Managing Director of TWL, adds: “This cooperation with such a well-known company underlines the attractiveness of our racing series. Not only the drivers are enthusiastic about our cooperation, but we are also becoming increasingly interesting for companies and sponsors. This shows that we have been on the right track for years. In addition, the issue of safety in motorsport is one of the most important. Here, too, KONI can actively support us with its race-proven products.”

    KONI was founded in Oud-Beijerland, The Netherlands, by A. de Koning in 1857. In 1945, KONI produced the first adjustable telescopic shock absorbers for cars and trucks, a product style that became synonymous with KONI. KONI has grown from a small local company into a multinational, leading shock absorber specialist known around the world.

    The season of racing begins this weekend, and further information can be found at the website of TWL here.
    To find out how KONI can improve your vehicle, contact us today.

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